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1 (% class="western" lang="en-GB" style="text-align:justify" %)
2 (% lang="en-US" style="line-height:107%" %)**Description: **During this service, the customer’s (e.g., a company, SME, a start-up, a researcher) development and testing needs are clarified for the project planning purposes.** **It also includes the process of mapping the customer’s needs and co-designing of the strategic planning in relation to the target/purpose of the project and Living Lab capabilities to offer the particular project.
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4 (% class="western" lang="en-GB" style="text-align:justify" %)
5 (% lang="en-US" style="line-height:107%" %)**R&D service category-ies: **(% style="line-height:107%" %)Project planning and management
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7 (% class="western" lang="en-GB" style="text-align:justify" %)
8 (% lang="en-US" style="line-height:107%" %)**Key characteristics in Living Lab context:**
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10 * (% lang="en-US" style="line-height:107%" %)Can be both open discussion or more focused
11 * (% lang="en-US" style="line-height:107%" %)Usually at the beginning of the research process
12 * (% lang="en-US" style="line-height:107%" %)Can be virtual/online or in person event
13 * (% lang="en-US" style="line-height:107%" %)Duration varies-30 minutes (very short from) to few hours or days. In most of the cases there are multiple meetings taking place/more than one contact
14 * (% lang="en-US" style="line-height:107%" %)Often multi-stakeholder approach: Researchers, clinicians, customers, students
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16 (% class="western" lang="en-GB" style="text-align:justify" %)
17 (% lang="en-US" style="line-height:107%" %)**Participants’ role:**
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19 * (% lang="en-US" style="line-height:107%" %)Customers as co-creators
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21 (% class="western" lang="en-GB" style="text-align:justify" %)
22 (% lang="en-US" style="line-height:107%" %)**Pre-tasks:**
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24 * (% lang="en-US" style="line-height:107%" %)Discuss and understand who the customers are and what their needs are.
25 * (% lang="en-US" style="line-height:107%" %)Agree to a plan -usually it is made a document/contract- (set goals, explore the different services, engage the operational team)
26 * (% lang="en-US" style="line-height:107%" %)Revise & follow-up activities with the customer
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28 (% class="western" lang="en-GB" style="text-align:justify" %)
29 **Objectives**
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31 * (% lang="en-US" style="line-height:107%" %)Make a project proposal/offer between the relevant stakeholders
32 * (% lang="en-US" style="line-height:107%" %)Make a project contract
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34 (% class="western" lang="en-GB" style="text-align:justify" %)
35 (% lang="en-US" style="line-height:107%" %)**Methods:**
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37 (% class="western" lang="en-GB" style="text-align:justify" %)
38 (% lang="en-US" style="line-height:107%" %)Client's needs elicitation methodology, interview/focus group/questionnaires for defining the project and collecting the needs, co-design of the strategic planning in relation to the target/purpose of the project

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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101007990

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