4.4.26 Stakeholder (and partner) analysis and mapping
Description: Identifying groups, organizations, and people who are relevant stakeholders. Prioritizing and ranking stakeholders based on their perspectives and interest. Mapping the relationship between different stakeholders and company objectives. Deliverable(s) Written report.
R&D service categories: Networking and capacity building, Market and competitor intelligence services, co-creation
Key characteristics in living lab context
- Within a research context / for programs and projects.
- Trying to promote a diversity-centered design
Pre-tasks: Searching and listing all the interested stakeholders/partners, contacting them, and then mapping possible contributors
Objectives:
- identifying relevant/key/negative stakeholders,
- identify stakeholders’ interest,
- provide information to participant recruitment
Methods: focus group, workshop, interviews, questionnaires methodology, social network analysis, two-dimensional matrix (e.g., power, influence, interest/need, support/attitude), primary/secondary/tertiary stakeholder, the salience model
Tools: Miro online whiteboard, user requirement analysis