Stakeholder (and partner) analysis and mapping

Description: Identifying groups, organizations, and people who are relevant stakeholders. Prioritizing and ranking stakeholders based on their perspectives and interest. Mapping the relationship between different stakeholders and company objectives. Deliverable(s) Written report.

R&D service category-ies: Community and network building, Project planning and management, Co-creation

Key characteristics in Living Lab context

• Within a research context / for programs and projects.
• Trying to promote a diversity-centered design

Pre-tasks: Searching and listing all the interested stakeholders/partners, contacting them, and then mapping possible contributors

Objectives:

• Identifying relevant/key/negative stakeholders,
• Identify stakeholders’ interest,
• Provide information to participant recruitment

Methods: Focus group, workshop, interviews, questionnaires methodology, social network analysis, two-dimensional matrix (e.g., power, influence, interest/need, support/attitude), primary/secondary/tertiary stakeholder, the salience model

Tools: Online whiteboard (e.g., Miro), stakeholder mapping template