Idea selection and testing

Last modified by Sarantis Dimitriadis on 2023/05/30 18:42

Description: Idea testing is a low-cost and quick process in which high-level ideas are selected (i.e. ranked) or tested with real end-users via different methods such as interviews, surveys or during the workshop. In order to conduct idea testing, different high-level ideas are pre-described in written or in visual format, and then communicated to the real end-users or experts. The main aim is to collect feedback on the already existing idea proposal. Feedback can also include improvement suggestions.

R&D service category-ies: Testing and validation, Co-creation

Objectives:

  • Collect feedback, prioritize ideas or different alternative options,
  • Lowering development risk by selecting the best/most promising idea for further development,
  • Challenge the ideas from different perspectives

Methods: Co-creation workshop, interviews, focus groups, surveys, questionnaires, small group discussions, informal talks

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101007990

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