Idea selection and testing

Description: Idea testing is a low-cost and quick process in which high-level ideas are selected (i.e. ranked) or tested with real end-users via different methods such as interviews, surveys or during the workshop. In order to conduct idea testing, different high-level ideas are pre-described in written or in visual format, and then communicated to the real end-users or experts. The main aim is to collect feedback on the already existing idea proposal. Feedback can also include improvement suggestions.

R&D service category-ies: Testing and validation, Co-creation

Objectives:

• Collect feedback, prioritize ideas or different alternative options,
• Lowering development risk by selecting the best/most promising idea for further development,
• Challenge the ideas from different perspectives

Methods: Co-creation workshop, interviews, focus groups, surveys, questionnaires, small group discussions, informal talks