Changes for page Competitor and market analysis and benchmarking

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2	2	**Description:** Quantitative and qualitative methods are used to evaluate the size of the market both, in volume and in value (also known as market studies). Customer segments, buying patterns, competition, and the economic environment are defined to identify the regulations and the barriers to entry. Defining the market by listing and describing current, future, direct and indirect competitors and analysing their competitive offering (e.g., SWOT) and user experience. Comparing offerings by measuring the performance of the developed products, services, or processes against those, which are considered to be the best in the industry. Can consist also of literature reviews to a search and evaluation of the available scientific or professional body of knowledge for the given subject or chosen topic area.
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4	4	(% class="western" lang="en-GB" style="text-align:justify" %)
5		-(% lang="en-US" %)**R&D service category-ies: **(%%)Market and competitor intelligence services
	5	+(% lang="en-US" %)**R&D service category-ies: **(%%)Advisory services, Market and sales support
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7	7	(% class="western" lang="en-GB" style="text-align:justify" %)
8	8	**Participants’ role:** Competitors or stakeholders interested in collaborations, can be done by students or experts.