Changes for page Customer segments in Health and Wellbeing Living Labs

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7	7	(% class="western" lang="en-GB" style="text-align:justify" %)
8	8	(% lang="en-US" %)End users can be classified to non-professional and professional groups. Typical non-professional and professional end-user groups in health and wellbeing includes the following:
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11	11	(% lang="en-US" %)**Non-professional end users:**
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15	15	* (% lang="en-US" %)**Public health and social service clients: **Those who use public services.
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19	19	(% lang="en-US" %)**Professional end users**
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25	25	* (% lang="en-US" %)**Policy and decisions makers:** Those responsible for making policies and decisions at local, regional, national or international level.
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28	28	(% class="western" lang="en-GB" %)
29	29	(% lang="en-US" %)**Business-to-Business Customer (B2B):** B2B-customer is an organization that purchases living lab services from a living lab. B2B-customers can be classified to private, public, education/ research, civil society organizations and networks/cluster groups as follows:
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32	32	(% lang="en-US" %)**Private sector organizations: **(business developers and researchers)
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42	42	* (% lang="en-US" %)Pharmaceutical companies
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46	46	(% lang="en-GB" %)
47	47	(% lang="en-US" %)**Public sector organizations:**
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57	57	* (% lang="en-US" %)**Public funder:** Government or other European, national, regional or local public institutions who is providing public funding for a specific living lab living lab research project via call for application process.
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61	61	(% lang="en-GB" %)
62	62	(% lang="en-US" %)**Education and research organizations:**
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70	70	* (% lang="en-US" %)**Private research organizations** such as technology and innovation centers
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74	74	(% lang="en-GB" %)
75	75	(% lang="en-US" %)**Civil society organizations:**
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77	77	* (% lang="en-US" %)Non-governmental organizations (NGO) and nonprofit entities operating at international, national, regional or local level.
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81	81	(% lang="en-GB" %)
82	82	(% lang="en-US" %)**Networks and clusters:**
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90	90	(% class="western" lang="en-GB" %)
91		-(% lang="en-US" %)Typical approaches to define (%%)non-professional end users (a.k.a. study participants) in health and wellbeing living lab projects are presented in Table .
	107	+(% lang="en-US" %)Typical approaches to define (%%)non-professional end users (a.k.a. study participants) in health and wellbeing living lab projects are presented in the following table .
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93	93	(% style="margin-left:auto; margin-right:auto" %)
94	94	|(% colspan="4" style="border-color:#000000 currentcolor; border-style:solid none; border-width:1px medium; height:11px; text-align:center; vertical-align:middle; width:634px" %)(((
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319	319	(% class="western" lang="en-GB" %)
320		-(% lang="en-US" style="page-break-before:always" %)Living lab research infrastructure end users and B2B-customers (% style="page-break-before:always" %)in health and wellbeing living lab projects are presented in Table .
	336	+(% lang="en-US" style="page-break-before:always" %)Living lab research infrastructure end users and B2B-customers (% style="page-break-before:always" %)in health and wellbeing living lab projects are presented in (%%)the table below(% style="page-break-before:always" %) .
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322	322	|**Researcher expertise**|**Brief use case description**
323	323	|Policy Makers|Studying the impact of new service models or new collaboration models in healthcare, designing or improving policies, gathering requirements for improving health and wellbeing of citizens, co-creation of research methodologies for policy making